Google Analytics is a powerful tool that helps businesses make data-driven decisions. With the recent release of Google Analytics 4, commonly called GA4, businesses can get even more insights into their website and app performance. GA4 is a new analytics platform that offers enhanced tracking capabilities, cross-device tracking, and improved data privacy features. Besides, the old Universal Analytics will be turned off by Google, and GA4 will be replacing it on July 1st, 2023, so it’s better to understand it to make use of it for your business. That’s why we’ve created this ultimate guide to help you start with